Product 03
Paalam digitizes the B2B supply chain of dairies and milk unions: procurement, online ordering, automated indents, optimized truck routes, gate passes, payments and analytics — built for the twice-daily rhythm of milk.
Paalam — bridge · Built for Dairy federations, unions and co-operatives
Who it's for
Booth agents, card customers and institutions place and manage orders themselves — daily and monthly ordering with order history, online payment with wallet and refunds, separate tracks for agents and households, and online booth change for card customers.
The control room for the dairy, from order intake to dispatch, with full role-based access — order management and counter sales, indent preparation, goods receipt and gate pass, route and vehicle management, and MIS reports with audit trails and reconciliation.
For officials and field teams on the move — geotag booths and collection points on the map, manage and approve orders on the go, log delivery acknowledgement and tray counts, for both procurement and distribution teams.
The challenge
Dairy distribution runs on a relentless clock — two trips a day, every day of the year. When ordering, indenting, segregation and route planning are done by hand, every cycle repeats the same risk of errors, leakage and delay.
Orders are taken in person at the sales counter, with no online facility.
→ Agents, institutions and customers order online instead, on web or mobile.
Almost all transactions are in cash, hard to track and reconcile.
→ Digital payments come with automatic reconciliation and wallet refunds.
Booth-wise distribution lists are written by hand, twice daily.
→ Booth-wise order sheets and indents are generated in minutes.
Truck routes and milk segregation are planned by hand for every trip.
→ Routes are optimized and truck-wise loads computed automatically.
There's no consolidated view across counters, products or routes.
→ One live dashboard covers every counter, route and product.
What it does
Register farmers and collection centres, record intake, and support quality-based rate charts and payment cycles.
Set limits per booth agent or per product variant so demand stays within the production plan.
Open and close ordering separately for website, mobile app and counters, per trip, per day.
Online payments with wallet refunds on failure, plus reconciliation against uploaded bank statements.
Gate passes are generated straight from route indents — no transcription, no dock delays.
Pin every booth from the field app and let the optimizer sequence each vehicle's run.
Counter, dispatch, marketing and admin roles out of the box, customizable to the union's structure.
Manage byproduct orders and indents separately, with their own reports and analytics.
Monthly booth agent commission calculation, with support for special commissions.
Card customers move between booths through a self-service flow.
Every order edit, route change and deletion is logged by user.
SMS and app notifications for order confirmations, cut-off reminders and payment receipts.
Route intelligence
Stop redrawing routes on paper twice a day. Paalam turns geotagged booths into optimized delivery runs.
Every booth and collection point is pinned on the map from the field app.
Routes are ordered to cut distance and time, respecting vehicle capacity and delivery windows.
A vehicle breakdown or a new booth — rebalance routes and regenerate gate passes in one click.
Fewer kilometres per litre delivered means savings on fuel, time and vehicle wear, trip after trip.
Reports & analytics
An extensive report library covering sales, distribution, finance and compliance, with comparison analytics across products, routes and time.
How it works
Agents, institutions and card customers place orders on web or app before the cut-off, with packet limits per agent or product keeping demand within plan.
The portal consolidates every order into the production indent and booth-wise order sheets automatically — work that once took hours of register entry.
Crates are segregated per vehicle from the route plan — exact product mix and tray counts for each truck, ready at the dock.
Gate passes are generated from the route indent, and vehicles leave on routes sequenced by the route optimizer using geotagged booth locations.
Deliveries, tray counts and leakage are logged per route, so disputes are settled with data, not memory.
Online payments are reconciled against bank statements and cash collection reports per counter are ready before lunch, with failed payments refunded automatically to wallets.
Booth agent commissions, including special commissions, compute automatically, and procurement records support quality-based farmer payment cycles.